Martech Ops & Campaign Lifecycle Management

Why choose Martech Ops services?

Most martech platforms get implemented—but rarely used to their full potential. That’s where we come in.

At Martexh, we provide expert operations to configure, operate, and maximize the value of tools like Adobe Analytics, AJO, and CDPs—without needing to rip and replace or wait on implementation partners.

Whether you're orchestrating journeys, fine-tuning data layers, or launching campaigns, we make sure your stack actually delivers.

How Martexh can help

Configure tools that are already implemented—but underutilized.

Analytics variable, events and eVar setup (post-implementation)
Event configuration, tracking plans, and custom dashboards
Adobe Journey Optimizer: journey orchestration, rules setup, triggers
CDP segmentation logic, activation rules, and integrations
Tag manager tuning (Adobe Launch, Tealium, GTM)

Data Layer QA & Tracking Validation

Ensure that what’s implemented is actually working.
End-to-end tagging QA across web, app, email, and paid media
Debugging analytics setups using ObservePoint, Adobe Debugger, etc.
Verifying data integrity across CDP → Journey Orchestration → downstream tools
Alerts and monitoring for dropped tags, journey misfires, or stale data

Journey Orchestration & Campaign Build Services

Building out journey orchestration workflows with personalization logic
Audience segmentation, scheduling, and trigger rules
Orchestrating multi-touch journeys across email, push, web
QA and test-send automation for campaigns

Measurement Strategy & Dashboards

Custom Analytics dashboards for marketing teams
Campaign performance frameworks (beyond CTRs)
Attribution modeling configuration (last touch, position-based, etc.)
KPI alignment across channels/tools

Platform Interoperability Audits

Analyze if CDP is actually activating across channels
Recommend tool-to-tool workflows and governance (AJO to CRM to Paid, etc.)
Audit tool usage and recommend process improvements

Embedded Strategic Ops Consulting

Training internal users to run campaigns or QA
Building documentation, runbooks, or tagging guides
Mapping org workflows across marketing, data, and dev teams
Running backlog grooming, UAT, or sprint planning for martech projects

Operational Playbooks & Templates

Campaign QA checklists
Journey orchestration templates
Analytics tag request forms
Adobe Launch governance templates

Get in Touch

Unlock your business's potential with our marketing technology expertise! Fill out the form today to connect with us and discover how we can enhance your marketing and maximize your return on investment. Let's work together to achieve your goals!