Most marketing teams invest heavily in martech tools — but the harsh truth is that the majority are only using them at a fraction of their potential. Sound familiar? That’s exactly why we created the Martech Execution Gap Quiz — a fast, 10-question assessment that reveals exactly how optimized (or under-utilized) your martech operations really are. In just 5–10 minutes you’ll discover: Whether your stack is fully implemented or still stuck at MVP status If you have the right

I recently had the chance to test Treasure Data’s new 2026 Agentic AI capabilities in a sandbox—and honestly, I wasn’t expecting to be this impressed. At first glance, the AI agent feels like a standard chatbot. But once you start using it, you realize it’s much more than that. I was able to have a full back-and-forth conversation about audience segmentation—everything from which attributes to include to how to structure entire customer journeys. Even better, with a single cl

A Technical Account Manager is a professional who is responsible for managing the engineering aspects of the martech implementation. Their role typically includes:

Future Trends for Customer Data Platforms in 2026 As we look ahead to 2026, the evolution of Customer Data Platforms (CDPs) is expected to be influenced by two significant trends: 1. AI Integration Many CDPs have already started integrating Large Language Models (LLMs) and enabling AI-driven segment building. However, the future holds even more possibilities: One-Click Campaign Building: This feature will simplify the campaign creation process, allowing marketers to launch c